Digital marketing basically describes any form of marketing that uses digital tools and channels. For decades, marketing teams have used the same recipe in the form of TV ads, print ads, and billboards to tell customers about companies' products and services and to convince them to spend their…
As a business owner, you may prefer to do everything yourself to make sure that everything’s up to standards. However, a small business is only as good as the team behind it. So, it’s crucial to assemble a small team made of people who have varying skills and…
Our world has long entered a new age dominated by technologies and robotic automation. Unconventional directions such as blockchain have taken on the world, but not everyone has managed to keep up with the recent updates. Most adults have a bank account, but sadly not everyone knows what…
What do we mean by the term productivity? Stopping ourselves from procrastinating? Maximizing our efficiency? Whatever your specific outlook is, one thing is certain: Productivity and a lack of it is a symptom of too many productivity obstacles. To overcome the obstacles, you need to improve productivity in…
If you’re a small, local business owner, a solopreneur, or a freelancer, then you’re probably aware of how important client meetings can be. Although many opt for connecting with clients in quirky cafés or other unconventional places, a nice, quiet professional office provides a better setting for you…
Each time period brings its own big question that humankind struggles with. The 20th century, for example, challenged people with technological advancements. The innovations continue to this day but pose a different question. Technology has become an inseparable part of our daily lives and we’re so used to…
Digital Marketing brings businesses and brands at the forefront of the internet where they can benefit from a global stage. As of 2019, there are 4.1 billion internet users making a presence on the internet crucial for any business. Social media comprises a huge chunk of the internet…
There’s a fine line between thriving and surviving. And, as a business owner, you’re most likely familiar with it. But, are you familiar with digital marketing as it links to your business? It’s like this: If a business is sustaining, it’s doing alright. It’s breaking even, the owner…
It’s pretty apparent that if you are a small or medium business (SMB), or even a startup, you’ll face many challenges to generate enough B2B leads for survival. With competition on the rise, top businesses don’t let any newcomers make an impact in their respective industries. However, you…
The largest enterprises know the fact that they are nothing, if not, for their biggest clients. This is the reason they are always willing to do what is necessary to keep their B2B clients stay. However, when it is no longer a matter of customer retention, but customer…
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