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  • Post last modified:October 20, 2022
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There’s a fine line between thriving and surviving. And, as a business owner, you’re most likely familiar with it. But, are you familiar with digital marketing as it links to your business?

It’s like this:

If a business is sustaining, it’s doing alright. It’s breaking even, the owner is thankful for it. At least for now.

On the other hand, if a business is thriving, growth is seen. Revenue is adding by leaps and bounds. The owner and the employees are excited and happy. It feels good to be in charge of a growing business, doesn’t it?

Here’s the question though: what makes a business not just sustain, but grow and how to reinvent your company in the digital age

Digital Marketing is a #1 Factor of a Business Growth

Plenty of factors help businesses grow, but one of the most sought-after pro is digital marketing.

The multifaceted ideas that come with it are absolutely important for business growth in today’s day and age. If you haven’t taken advantage of the Internet yet, this guide will shed light on advertising your business through online marketing strategies.

What Is Digital Marketing?

digital marketing - your company in the digital age

The world of digital marketing might seem complicated, so let us simplify it down for you.

According to HubSpot, digital marketing pertains to any marketing effort with the use of an electronic device, or the Internet.

Any marketing that exists online is classified as digital marketing. Which basically means SEO, content marketing, and social media marketing are all under one roof.
Digital marketing has been on the rise over the last several years.

And, the reason is this: the world is always in tune with the Internet. A statistic made by Technology Review reveals that the average American spent about 9.4 hours online. Nowadays, it’s no surprise that most people spend 24 hours a week on the Internet with their smartphones.

4.39 billion people are using the internet to find information or to shop and its usage is continuously growing. As a business owner, you’ve got to pay special attention to your business’ online presence.

Gone are the days where conventional marketing had many business campaigns running. With the graph as an example, you can reach out to your customers quickly and effectively.

On Facebook alone, many people spend at least 30 minutes daily, which can go on for a long period of time. This data was from a comprehensive Mediakix study, and that time daily can serve as your chief advertising as a business owner.

According to the Digital Marketing Institute, companies that apply a solid marketing strategy using social media have 3 times higher revenue growth expectancy.

In short, smart and well-thought-out marketing online spells more money. Companies who focus on digital marketing also have three times as much of a better chance of increasing the number of customers and their revenue.

Reinventing Your Company No Matter How Small The Business Is

digital marketing

If you have a small business or a start-up, you probably don’t have that much budget, time or workforce to invest in the good old tried and tested traditional marketing techniques. But, that shouldn’t be a problem if you aim at reaching out to more customers.

The Value of Digital Marketing Strategy: Will It Work For my Business?

Truth be told, digital marketing has what it takes to work for ANY business in ANY industry. Regardless of the business, digital marketing is still about establishing buyer personas to identify your customer’s needs, and of course, creating valuable online content. But, that’s not to say every business should follow and maintain a one-sided online marketing strategy over and over.

As with anything, your business needs are what matters. So, it all depends on what components of marketing you’re seeking to add to your strategy. A budget shouldn’t be a problem you’re fully concentrated on inbound techniques such as content making, SEO, and social media for a preexisting website.

This type of marketing’s chief focus is on creating high-quality content that your target audience will want to get their hands to, which unless you’re thinking of outsourcing the work to a digital marketing agency – the time is the only investment you’ll need.

Get New Customers

Now that you’ve decided to face the new challenges of your business with digital marketing, here are some helpful tips:

  • Online marketing not only saves money and time. You won’t require a handful of staff, so it’s cost-effective.
  • Not only that, you can keep tabs on your sales single-handedly.
  • All you’ll ever need to advertise your business now is a working computer, the Internet, and some basic knowledge of social media.

John Hopkins

John Hopkins is an enthusiast learner - anything from business and marketing to lifestyle and traveling goes under the list of his interests. John enjoys discovering new topics, exploring new spheres and sharing his experiences and thoughts with his readers. He is highly motivated by the idea of making the world better with knowledge and experience.