TikTok is now a story of two apps. Most of TikTok’s Western audience first belonged to Musical.ly. Its Eastern followers knew the original app better, and TikTok still runs a different version of the app in China called Douyin.

Although Musical.ly was an extremely popular app in the U.S., it was founded in Shanghai, China by longtime friends Lulu Yang and Alex Zhu, and in August 2014 they launched the app.

Most Musical.ly influences have then moved to TikTok since its successful launch.

TikTok Facts

TikTok statistics
  • TikTok has the most downloads on the Apple App Store, reaching more than 30 million downloads in a single quarter. (SensorTower)
    TikTok is available in 150 markets, in 39 languages. (Businessofapps)
  • It’s currently the third most downloaded non-gaming app of the year. (SensorTower)
  • About 50% of iPhone users in the U.S. have downloaded TikTok
  • In 2019, India had more than 277.6 million downloads, reaching 45% of the number of downloads in the whole year. (SensorTower)
  • TikTok’s average engagement rate is 29%. (Mediakix)
  • In March 2020, the most followed influencer on TikTok is Charli D’Amelio with over 40 million followers. (Businessinsider)
  • It took 200 days for the Chinese development team to design the original version of TikTok/Douyin.(Influencermarketinghub) 
  • Only 4% of U.S. social media marketers use the platform. (Forbes)
  • TikTok’s #InMyFeelings challenge has more than 5 million compared to 1.7 million on Instagram. (Mediakix)
  • TikTok’s #RaindropChallenge has over 1 billion views. (tiktok)
  • TikTok has amassed $115.3 million from user spending in 2019.  (SensorTower)
  • In 2019, Tiktok’s gross revenue amounted to $176.9 million. (Techcrunch)
  • At present, TikTok’s total revenue is $247.6 million. (Techcrunch)
  • Bytedance, TikTok’s parent company is valued at $75 billion, making it the world’s most valuable startup. (Cbinsights)
  • Roughly 60% of TikTok’s monthly active users are 16-24 years old.(Konstructdigita)
  • TikTok usage is seemingly at its highest in Asia with more than a third of users aged 16-64. (Businessofapps)

TikTok Engagement Behavior

  • Engagement behavior by TikTok’s more active users is highlighted in the chart which shows how dedicated these users are. (Globalwebindex)
  • American users use TikTok an average of 8 times daily, with sessions averaging just under 5 minutes. (Businessofapps)
  • The average daily time users spent on TikTok is estimated at 45 minutes. (Businessofapps)

Tiktok Statistics Usage

TikTok Usage
  • TikTok has more than 800 million active monthly users. (Datareportal)
  • TikTok has been downloaded more than 1.5 billion times since it began. (Sensortower)
  • 80% of all TikTok downloads have taken place on Android devices. (Dataprot)
  • In Asia, India is the fastest-growing TikTok market with over 500 million downloads so far.(Sensortower)
  • TikTok is available in more than 150 countries and 75 languages. (Piidmpune)
  • 41 percent of TikTok users are aged between 16 and 24. (Blog.globalwebindex)
  • Creators of TikTok have a much better understanding of today’s youth than competitor apps, rendering TikTok extremely successful. (Oberlo)
  • 9 out of 10 TikTok users use the app several times every day. (Oberlo)
  • 26.5 percent out of the 500 million monthly active users are from the USA. (Mediakix)
  • In the U.S, TikTok was the third most downloaded app in the first quarter of 2019. (CNBC)
  • TikTok ranks 6th place in terms of global users according to user figures and the highest that doesn’t belong to Tencent or Facebook. (Wearesocial)

TikTok Financials

  • TikTok’s annual revenue in 2019 reached $176.9 million. (TechCrunch)
  • TikTok lets its users buy coins for as low as $1, and up to $100.(Sensortower)
  • More than 20 percent of its in-app purchases since 2018 has come from the American market, amounting to $23.1 million. (BusinessofApps)
  • The Chinese market had the highest contribution to the total revenue of TikTok in 2019.(Sensortower)
  • TikTok influencers with 2.5 million followers are charging roughly $500-$800 per video post. (Konstructdigital)

TikTok Advertising & Marketing Statistics

  • TikTok endorses an additional $100,000–200,000 in ad spend within TikTok to promote a hashtag challenge. (Adweek)
  • TikTok influencers with more than 2 million followers or more charge around $600-1000 per post. (Telegraph)
  • TikTok ads can send users to promote your hashtag challenge on the platform, to an app page, or to your website. (ads.tiktok)
  • Brands are able to create stickers, filters, and branded AR lenses for TikTok users to include in their video content. (Konstructdigital)
  • Hashtag Challenges expenditures by certain brands are more than $100,000. (Adweek)
  • Brand takeover ads are priced anywhere between $20,000-$200k. (Digiday)

TikTok Fun Facts 😂

  • In December 2019, 15% of Internet users in the UK and U.S. actively engaged with TikTok. (Globalwebindex)
    In the U.S., TikTok has more than 2 million female users than men. (Influencermarketinghub)
  • In December 2019, 15% of Internet users in the UK and U.S. actively engaged with TikTok. (Globalwebindex)
  • In the U.S., TikTok has more than 2 million female users than men. (influencermarketinghub)
  • 90.5% of Indian TikTok users are male.(Influencermarketinghub)
  • TikTok is the only app not owned by Facebook that is included in the top 5 global downloads chart. (Oberlo)
  • TikTok now has a built-in app for e-Commerce capabilities (Mediakix)
  • Douyin, TikTok’s equivalent in China, will grow its user base by 27.8% to 442.6 million users this year.(Emarketer)
  • TikTok was the most downloaded social media app worldwide for January 2020 with more than 100 million downloads. (Sensortower)
  • Engagement on TikTok increased by 27% from February to March 2020. (glossy)